Dreamwell Privacy Policy

1. Introduction

At Dreamwell, operated by Ethereal Music Group Ltd., we respect and protect the privacy of our users. This Privacy Policy explains how we collect, use, and safeguard information when users access our mobile application, website, and related online services (“the App” or “the Services”). By using Dreamwell, users agree to the terms of this Privacy Policy.

We operate in compliance with applicable privacy laws, including the General Data Protection Regulation (GDPR), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), and the California Consumer Privacy Act (CCPA).

We do not sell or rent personal data to third parties.

2. Information We Collect

We collect information necessary to provide and improve our services.

Personal Information:
We collect users’ names, email addresses, and account credentials when they create an account or subscribe.

Location Data:
We may collect approximate or precise location data (depending on device settings) to personalize the user experience and recommend region-appropriate content.

Analytics and Usage Data:
We automatically collect technical data such as device information, operating system version, app activity logs, IP address, and session duration. This helps us improve performance, fix bugs, and understand how users interact with the app. We may also derive approximate location or general engagement trends from this data to help us understand and improve user experiences.

Payment Information:
When users make in-app purchases or subscribe to Dreamwell, payment information is processed securely through third-party payment providers such as Apple or Google. We do not store or have direct access to full payment details.

Third-Party Account Information:
If users log in using third-party accounts (such as Apple or Google), we may receive limited information, such as name and email address, from those services.

Optional Feedback and Well-Being Data:
If users choose to share information about their sleep habits, moods, or feedback through surveys or forms, we use this information only to personalize experiences and improve our services. We do not infer or store any health-related characteristics from this data.

Information from Other Sources:We may receive limited information from integrated tools, analytics providers, or marketing partners, consistent with applicable law and user permissions.

3. How We Use Information

We use collected data to:

• Operate and maintain Dreamwell’s functionality

• Provide personalized content and recommendations

• Communicate with users (for example, onboarding messages, updates, and support)

• Improve app performance, fix bugs, and optimize design

• Conduct analytics to enhance user experience

• Process transactions and manage subscriptions

• Comply with legal obligations

With user consent, we may also send promotional emails or push notifications, which can be turned off in device or app settings.

We do not sell or rent personal data to third parties.

4. Data Sharing and Disclosure

We may share information with:

• Service providers who help us operate the App (for example, hosting, analytics, and payment processors)

• Advertising partners who assist in delivering relevant ads and measuring campaign performance

• Legal authorities when required by law or to protect our rights and safety

If Dreamwell or Ethereal Music Group Ltd. undergoes a merger, acquisition, or asset sale, user information may be transferred as part of that transaction.

All service providers and partners are bound by confidentiality and data protection agreements.

5. Analytics, Tracking, and Advertising

Dreamwell uses third-party analytics and marketing tools to enhance app performance, refine user experience, and reach potential users. These tools may collect anonymized or aggregated information about user activity and device characteristics.

We use the following services:

Google Analytics and Firebase Analytics:
These tools help us analyze user engagement, app stability, and performance trends. They may use cookies or mobile identifiers to track aggregated app usage.

Meta Pixel (Facebook Pixel):
We use Meta Pixel to measure advertising effectiveness and deliver relevant ads on Meta platforms (Facebook and Instagram). The pixel allows us to understand user interactions with our website and app, such as subscription completions or page visits.

Meta may collect and process data according to its own Data Policy at https://www.facebook.com/privacy/policy. Users can manage their ad preferences and opt out of personalized advertising via their Meta account settings or youronlinechoices.com.

Users can also disable analytics and ad tracking by adjusting app or device settings.

6. User Rights and Choices

Users have the right to:

• Access, correct, or delete personal information

• Withdraw consent at any time

• Opt out of marketing communications by following the unsubscribe link in emails

• Manage permissions for location, notifications, and tracking via device settings

To protect user privacy, we may verify identity before fulfilling any data-related request. If a request is denied, users may contact us again to request a review or appeal.

For privacy requests, users can contact us directly (see Section 11).

7. International Data Transfers

Dreamwell’s servers and third-party providers may be located in the United States, Canada, or the European Union. When we transfer data across borders, we use appropriate safeguards such as Standard Contractual Clauses to ensure an adequate level of protection.

8. Children’s Privacy

Dreamwell is not intended for children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect data from minors. If we learn that we have inadvertently collected personal data from a child without parental consent, we will delete it promptly.

9. Data Retention

We retain user data for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. When data is no longer required, it is securely deleted or anonymized.

Data Type

Purpose

Retention Period

Deletion Method

Account information (email, name)

To maintain user accounts

Anonymized within 30 days of account deletion

Automatic anonymization

Analytics data

App performance and usage

Retained up to 24 months

Automatic anonymization

Payment records

Legal and accounting compliance

Up to 7 years

Secure deletion

Customer support messages

Troubleshooting

Up to 12 months

Secure deletion

10. Security

We implement reasonable technical and organizational measures to protect user data from unauthorized access, loss, or misuse. This includes encryption, access controls, and regular security reviews. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute protection.

11. Contact Us

For questions, concerns, or privacy-related requests, users can contact us at: hello@dreamwell.app

If users are located in the EU, they have the right to contact their local data protection authority.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted in the App, and the date at the top will indicate the most recent revision.

Continued use of Dreamwell after updates means users accept the revised policy.

13. Additional Rights Under GDPR and CCPA

Lawful Bases for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process personal data based on one or more of the following lawful bases:

• Consent: When users provide consent for us to collect or use their data (for example, subscribing to marketing emails).

• Contractual necessity: When processing is necessary to provide the Dreamwell service or fulfill a purchase.

• Legitimate interest: When we process limited data to improve app performance, ensure security, or understand usage patterns, provided this does not override users’ fundamental rights.

• Legal obligation: When processing is required to comply with applicable laws or regulations.

  
  

Users located in the European Economic Area (EEA) and the United Kingdom have the right to:

• Request access to their personal data

• Request correction or deletion of inaccurate data

• Object to or restrict processing

• Request data portability

• Withdraw consent at any time

  
  

Requests can be made by contacting us at hello@dreamwell.app.

California Consumer Rights (CCPA/CPRA)
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), users residing in California have the right to:

• Know what categories of personal information we collect, use, and disclose

• Request deletion of their personal information, subject to legal exceptions

• Opt out of the sale or sharing of their personal data (Dreamwell does not sell personal data)

• Correct inaccurate personal information

• Receive equal service and price, even if they exercise privacy rights
  
  

California users can make requests by contacting us at hello@dreamwell.app. If a request is denied, users may appeal by contacting us again for review.

From time to time, we may offer discounts, trials, or referral incentives. Participation in any incentive is optional, and users may withdraw at any time by contacting us at hello@dreamwell.app.